Every fall, the Salesforce community flocks to San Francisco for the biggest tech event of the year: Dreamforce. With both online and in-person offerings, this annual event attracts more than 170,000 attendees each year.
Dreamforce 2025 takes place October 14 – 16 at the Moscone Center, and it promises to be an unforgettable week of learning, networking, and celebration. Here’s a sneak peek of what to expect at this year’s event — and where to find Ascent Cloud.
With over 50 speakers and more than 1,500 sessions to choose from, attendees will have endless opportunities to learn, be inspired, and connect within the Salesforce ecosystem. Whether you’re diving into a technical workshop, attending a thought leadership panel, or sitting front row at a keynote presentation, Dreamforce has something for everyone.
Featured speakers include:
And that’s just the beginning! Dozens of other tech executives, innovators, and changemakers will take the stage throughout the week. Take a look at the full lineup and start building your agenda today.
As AI continues to disrupt everything we know about tech, it’s sure to be a headline topic at Dreamforce 2025. Expect deep dives into Agentforce, Salesforce’s solution for AI-powered productivity, along with sessions about how agentic AI is transforming industries across the board.
Trailblazers can look forward to:
Dreamforce is known for blending inspiration with practical takeaways. If you’re curious about the big picture impact of AI or eager to roll up your sleeves and experiment, you’ll walk away with tools and tips to hit the ground running.
No Dreamforce would be complete without Dreamfest, the legendary benefit concert that supports UCSF Benioff Children’s Hospitals. This year, Dreamfest is taking over two stages for double the fun and double the impact.
Attendees can choose from two unforgettable shows in two iconic San Francisco venues: rock out to Metallica at Chase Center or head to Bayfront Park for backflipping Benson Boone.
Dreamfest tickets are included with Dreamforce admission, so be sure to mark your calendar for the concert of your choosing!
As for Ascent Cloud, we’re thrilled to be back at Dreamforce as a Navigator Sponsor and are excited to connect with the Salesforce community in a variety of ways this year.
Visit Our Booth
You can find us in the vendor hall at booth #605, right in the middle of the action near Theater 3.
Stop by our bright blue booth to try your luck at Plinko and chat with us about all things sales performance management. Our expert team will be on standby to answer questions and give hands-on demos of our SPM suite including Territory Planner, Geopointe, and LevelEleven. Plus, learn about our approach to artificial intelligence with Ascent Cloud Insights.
Meet with Us 1:1
For the first time ever, we’re giving Dreamforce attendees a free 30-day trial of LevelEleven! Simply book a meeting with our team at Dreamforce to discuss your sales gamification needs, and we’ll get you set up with a monthlong competition to help you boost motivation.
In addition to the giveaway, we’re available to meet throughout the week to discuss how Ascent Cloud helps companies like yours plan, execute, and grow. Book a meeting to reserve time with our team before your schedule fills up.
Join Us for Breakfast
On Wednesday, October 15, we’re also hosting a breakfast session on Modern Revenue Leadership: Motivating and Coaching High-Performing Teams. Join us at the Salesforce Tower for this executive breakfast and take a trip up to the Ohana Floor for the best view of the city. Space is limited; register today to claim your seat.
It’s sure to be a great week in San Francisco! See you soon, Trailblazers.
