Rogers Communications Inc. is a Canadian communications and media company operating primarily in the fields of wireless communications, cable television, telephony and Internet, with significant additional telecommunications and mass media assets. Rogers has its headquarters in Toronto, Ontario.
The Challenges
- The organization was struggling with their previous way of reporting and connecting their team to their higher-level goals
- Drawing the line between activity and results became a challenge
- Wanted to find a user-friendly gamification tool to help drive adoption during their transition from Microsoft Dynamics to Salesforce
- Running contests and conditioning behaviors was very labor intensive because it was hard to quantify the right KPIs
Why LevelEleven
- LevelEleven is a Salesforce Native solution. The team had transitioned to Salesforce, and they were looking for a tool that both seamlessly integrated with their data as well as helped drive adoption
- The Scorecard feature helps managers and sales reps alike align and communicate on the metrics that matter most
- The Gamification aspects of LevelEleven are easy to configure and provide a fun, engaging way to drive new process adoption and overall business success
- LevelEleven empowers leadership with the right tools to help team members achieve and track their goals
The Results
- New process adoption – The Gamification components inside LevelEleven drove an efficient Salesforce adoption, and Competitions are now used to successfully roll out new processes.
- Incentivized sales team with minimal effort – The previous labor-intensive methods behind motivating and incentivizing sales teams were replaced. With a few clicks of a button, contests can be set up in minutes to motivate, condition, and reward the right behaviors.
- Goal and progress alignment – LevelEleven provided managers with greater insights and abilities to understand business behaviors using Scorecards, and allowed for more effective communication between managers and reps to improve performance and align on individual and team goals.
