FloQast is a U.S. based software company specializing in accounting workflow automation to streamline and optimize the financial close process. Built by accountants, FloQast provides tools that enhance accuracy, collaboration, and efficiency for finance teams, integrating seamlessly with existing ERP and workflow systems. Headquartered in Los Angeles, California, FloQast brings a deep understanding of accounting needs to its innovative solutions.
The Challenges
- FloQast’s territory planning relied on manual Excel sheets, creating time-intensive work
- Each territory update required batch processing by their business systems team, causing delays
- The team’s unique structure called for granular segmentation of territories by geography and account size.
- Without a visualization tool, it was difficult to interpret account distribution accurately
- Managing around 50 territories across departments highlighted the need for a scalable solution
Why Geopointe?
- Native Salesforce Integration: Geopointe, as a native Salesforce app, connected seamlessly with FloQast’s Salesforce instance, consolidating data and creating a unified workflow
- Flexible and Customizable Territory Assignments: With diverse assignment plan options, FloQast can set territory rules by city, zip code, and alphabetical splits, meeting unique needs, while Apex code capabilities allow for tailored automation, eliminating manual, after-hours processing
- Real-Time Territory Updates: Geopointe’s Assignment Areas feature enabled instant updates, allowing FloQast’s Rev Ops team to adjust territories as business needs evolved, supporting agile growth
- Data Visualization for Strategic Planning: Geopointe’s export and visualization tools provides their leadership with clear insights into territory performance, facilitating data-driven decision-making and strategic planning
The Results
- FloQast saved significant time by automating account assignments, and reducing weeks of manual territory planning
- Enabled quick territory updates with minimal clicks, supporting fast responses to changes with their teams and accounts
- Delivered enhanced market insights, helping FloQast visualize whitespace and prioritize growth areas
- Reduced errors with automated processes ensuring consistent and accurate territory assignments
- Allowed the Customer Success team to create territory assignments based on criteria beyond geographical boundaries, increasing flexibility
- Empowered leadership with data-driven insights through visualizations, supporting strategic territory planning
