Creating the Next Step for Your SDRs

Podcast Episode: 4

At Ascent Cloud, we’ve made it part of our culture to promote internally whenever possible. This begins with our Sales Development Representatives (SDR).

The SDR role is arguably one of the most challenging within an organization; teaching grit and determination. It’s a true test of how hard you’re willing to work, and for this reason, we value advancing these individuals into new roles.

Moving into an Account Executive or other sales role is the logical next step for those who have successfully proved their skills because everything they’ve learned up until this point has been a prerequisite to closing deals. However, at Ascent Cloud, the SDR role doesn’t always lead to another sales position.

This month on Ascent Cloud Table Talks, we’re discussing the importance of creating the next step for your SDR team. 

Cassie, Director of Marketing, and her Ascent Cloud colleagues, Mark Baird, VP of Sales, Patrick Cormier and Sam Stein, Account Executives, and Jacqueline Leras, Marketing Assistant, will discuss: 

  • The history of promoting your SDRs and why it matters
  • The benefits and challenges of developing your SDRs in the organization
  • What works and what doesn’t work when you choose to make this part of your culture 

You can find this interview, and many more like it, by subscribing to the Ascent Cloud Table Talks podcast on Apple Podcasts and Spotify.

Sam Stein

Account Executive

Sam Stein, Account Executive, has been with Ascent Cloud for four years. Sam graduated from Roanoke College with a B.A. in Business Administration. He is a member of AA-ISP and The Sales Management Association. In his spare time, Sam enjoys going to the beach, hiking, and playing golf.

Patrick Cormier

Account Executive

Patrick Cormier, Account Executive, is responsible for serving Ascent Cloud customers and prospective customers located in Southern California and the Pacific Northwest. Patrick has been with Ascent Cloud for over three years. Before his time at Ascent Cloud, he spent time in sales with a leading distributor of utility and electrical products.

Patrick graduated from Sonoma State University with a B.A. in Communications. In his spare time, Patrick enjoys spending time on the golf course, listening to podcasts, and keeping up with his favorite baseball team, the Los Angeles Dodgers. Patrick is motivated by being part of the close-knit team he works with that constantly pulls together to deliver value to Ascent Cloud customers. 

Mark Baird

VP of Sales

As the VP of Sales, Mark runs sales & business development at Ascent Cloud. Mark grew up in Wisconsin and earned a business degree from University of Wisconsin, Madison. After graduating, he headed West for warmer weather and now lives in the San Francisco Bay Area with his wife and 2 sons. Mark started his career in technology helping companies build on-premise data centers and fully embraced cloud computing as a Salesforce employee. As a former Salesforce Employee and business development professional Mark knows first hand what a gamechanger Ascent Cloud is.

Jacqueline Leras

Marketing Assistant

Jacqueline is our Marketing Assistant and has been with Ascent Cloud for almost two years. Prior to Ascent Cloud, she spent many years working in retail management.

Jacqueline graduated from Sonoma State with a BA in Communication Studies and before that, she received two AA’s in Communication and Media Studies and Social and Behavioral Sciences. In college, she participated in many elective activities including Speech/Debate, Public Relations, and TV Production.

She is a dedicated CrossFit athlete and enjoys staying active. On the weekends, you’ll find her on a hiking trail, at the beach, or hanging with friends. She loves to listen to podcasts in her free time and helped start Ascent Cloud Table Talks!

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