Aligning Sales & Marketing Efforts

Podcast Episode: 1

Cassie Dodd, Director of Marketing, is joined by Ascent Cloud VP of Sales, Mark Baird, to discuss the importance of sales and marketing alignment. 

Here’s what they talked about:

  • Struggles they have experienced or seen in the past with marketing teams
  • Background of Mark and Cassie starting to work together (and what they’ve seen works!)
  • Things they have done to maintain the positive relationship between marketing and sales
  • Recommendations to teams building out marketing/sales alignment

You can find this interview, and many more like it, by subscribing to the Ascent Cloud Table Talks podcast on Apple Podcasts or Spotify.

Mark Baird

VP of Sales

As the VP of Sales, Mark runs sales & business development at Ascent Cloud. Mark grew up in Wisconsin and earned a business degree from University of Wisconsin, Madison. After graduating, he headed West for warmer weather and now lives in the San Francisco Bay Area with his wife and 2 sons. Mark started his career in technology helping companies build on-premise data centers and fully embraced cloud computing as a Salesforce employee. As a former Salesforce Employee and business development professional Mark knows first hand what a gamechanger Ascent Cloud is.

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