Aligning Sales & Marketing Efforts

Podcast Episode: 1

Cassie Dodd, Director of Marketing, is joined by Ascent Cloud VP of Sales, Mark Baird, to discuss the importance of sales and marketing alignment.

Here’s what they talked about:

Struggles they have experienced or seen in the past with marketing teams
Background of Mark and Cassie starting to work together (and what they’ve seen works!)
Things they have done to maintain the positive relationship between marketing and sales
Recommendations to teams building out marketing/sales alignment

You can find this interview, and many more like it, by subscribing to the Ascent Cloud Table Talks podcast on Apple Podcasts or Spotify.

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