What to Expect from Dreamforce 2024

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The Salesforce event of the year is right around the corner! Dreamforce returns, once again, in just a few short weeks. 

The community of Trailblazers will be together September 17-19 at the Moscone Center in San Francisco, so we’re here to tell you everything you can expect from this year’s Dreamforce.

What is Dreamforce?

Dreamforce is an annual conference that gathers the entire Salesforce community for a couple of jam-packed days of learning and innovation. Since its conception, Dreamforce is considered to be the largest global tech event. 

The entire premise of Dreamforce centers around attendees sharing their own unique experiences in business and celebrating their success. Countless theater sessions, keynote speakers, and high-profile guests are the largest draw to the event, which allows the entire Salesforce community an opportunity to learn from the best and brightest minds in the industry. 

Although Dreamforce is the main event, most guests also look forward to Dreamfest. Dreamfest is the annual live concert event that closes out Dreamforce as a way to celebrate everyone who was able to make the trip. Big names in music take the stage to headline Dreamfest, and it’s considered a can’t-miss part of the week in San Francisco. 

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What to Expect from Dreamforce 2024

This year’s Dreamforce is expected to be one of the best showings thus far. Over the past few years, the community has leaned heavily into AI, which is at the heart of this year’s Dreamforce. Guests can expect to learn about how artificial intelligence continues to shape and evolve the tech landscape and those who live inside of it. 

Tickets are still available to attend, but Dreamforce will also have a virtual attendance option via Salesforce+ for those who can’t make the trip. Live and on-demand events will stream using this option, in addition to original content and special episodes to enjoy from wherever you are located. 

Dreamforce will open up with a Keynote from Salesforce CEO and co-founder Marc Benioff, and is expected to include special guests as well as various innovations. As the week progresses, guests can expect big-name interviews and speaking sessions from the likes of actress Kerry Washington, Dr. Jane Goodall, comedian John Mulaney, actor Matthew McConaughey, and many more. The full list of planned speakers can be found here

In addition to these exciting special guest appearances, those attending Dreamforce will be treated to countless theater sessions hosted by sponsors. Each session gives you the chance to learn from your peers regarding their own business practices and technology use. The entire list of sessions can be accessed here to build your own schedule. 

After all of the learning and innovations, guests will be able to enjoy this year’s live concert benefiting UCSF Benioff Children’s Hospitals on September 18 at the Giants Ballpark. The festivities kick off at 6:00 pm PT with P!NK and Imagine Dragons taking the stage to entertain Trailblazers throughout the evening. 

Plan, Execute, and Grow with Ascent Cloud at Dreamforce

We couldn’t be more excited to be returning to Dreamforce this year as a Navigator sponsor. Our incredibly talented team of passionate experts can be found at booth #608, where they will be eager to get to know you and hand out some very special Ascent Cloud-branded swag.  

At our booth, you will be able to learn about our end-to-end suite of sales performance management solutions that are all designed and constantly improved upon to help companies like yours plan, execute, and grow effectively. Ascent Cloud provides first-class sales territory optimization and planning with Territory Planner, the no. 1 geolocation solution on the Salesforce AppExchange with Geopointe, and intelligent sales coaching and gamification with LevelEleven

You are welcome to stop by our booth at any point during the week, but you can connect with our team ahead of time to book a slot in our designated meeting room at Dreamforce using this link

We hope to see you in San Francisco!

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