Turn sales competition into real performance with Brackets.
Brackets brings tournament-style competition to LevelEleven—driving focus, urgency, and execution without spreadsheets, side tools, or gimmicks.
Sales competition, reimagined.
Brackets is a tournament-style competition mode built directly into LevelEleven. Instead of long-running leaderboards or one-off SPIFFs, Brackets organizes sales activity into focused, head-to-head matchups that create urgency and clarity every round.
Reps know exactly who they’re competing against. Managers know exactly which behaviors they’re reinforcing. And performance is measured using real CRM activity data—without spreadsheets or side tools.
Why SPIFFs and leaderboards stop working.
Most sales competitions fail for predictable reasons:
They reward outcomes without reinforcing behaviors
Urgency fades after the initial announcement
Rules get complicated—and fairness gets questioned
Managers spend more time administering contests than coaching reps
Brackets was built to solve these problems by turning competition into a structured, repeatable system—not a one-time event.
How Brackets drives focused execution.
Brackets turn key metrics into head-to-head competition, creating urgency, visibility, and momentum around the behaviors that drive team performance.
Set the goal
Choose the KPI that matters most—activity, pipeline creation, conversion, or performance
improvement.
Launch the Bracket
Managers create head-to-head matchups at the start of the tournament, using either
randomized or manually assigned pairings.
Compete round by round
Winners advance. Losers are eliminated. Every round creates urgency and clarity.
Coach what matters
Managers use each matchup to reinforce behaviors, not just celebrate results.
We’re in the business of growing businesses.
See why sales teams choose Ascent Cloud, roll out fast, and keep in their stack as they scale.
Where Teams Use Brackets
Brackets bring focus and energy to sales teams—turning key metrics into structured competition that motivates reps, reinforces winning behaviors, and drives consistent performance.
Onboarding showdowns
Ramp new hires faster by reinforcing the right behaviors from day one.
SDR & BDR competitions
Drive consistent prospecting without burning out your team.
Regional or pod battles
Create friendly rivalry while keeping competition fair and transparent.
Short-term performance pushes
Add urgency around critical moments—end of quarter, product launches, or key campaigns.
Motivation that scales.
Turn sales competitions into focused, fair matchups that motivate reps, reinforce the right behaviors, and keep teams engaged.
Focused
One matchup at a time keeps reps engaged
Fair
Compete against peers—not impossible benchmarks
Actionable
Built around behaviors managers can observe and coach
Low overhead
No spreadsheets, no external tools
Part of a smarter performance system.
Brackets is embedded within LevelEleven, so competitions stay connected to the broader performance conversation—without becoming another disconnected contest.
Use Brackets alongside scorecards to reinforce focus
Coach behaviors during and after each round
Reinforce consistency—not just short-term wins
This is competition designed for long-term performance —not momentary spikes.
Questions? Answers.
Your most frequently asked questions, all in one place. If you don’t see what you need, book a call here.
Brackets is a tournament-style sales competition feature in LevelEleven that creates head-to-head matchups between reps using real CRM activity data. Winners advance each round, turning everyday sales activity into focused, high-energy competitions that drive performance.
Managers select a KPI, choose participants, and launch a tournament inside LevelEleven. Reps compete in head-to-head matchups, winners advance each round, and a champion emerges at the end. Every round creates clear goals, urgency, and coaching opportunities.
Leaderboards can lose momentum and often reward only top performers. Brackets create short, high-stakes matchups where every rep competes against a peer. This format increases engagement, reinforces key behaviors, and keeps the entire team motivated.
Brackets can be based on any CRM-tracked performance metric, including prospecting activity, pipeline creation, meetings booked, conversion rates, or revenue. Managers choose the KPI that reinforces the behaviors they want the team to execute.
No. Brackets runs directly inside LevelEleven and uses existing CRM activity data. Managers can launch competitions without spreadsheets, external tools, or custom development, making tournaments easy to manage and transparent for reps.
Teams use Brackets for onboarding programs, quarterly sales pushes, SDR competitions, regional challenges, and product launch campaigns. Tournament-style competitions create urgency and excitement during key moments in the sales cycle.
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