Tracking Sales Metrics and Performance Measurement

Podcast Episode: 3

This month, Cassie Dodd, Ascent Cloud’s Director of Marketing, is joined by Ascent Cloud’s SVP of Sales, Craig Bickley, to discuss tracking sales metrics and performance measurement. 

Craig shares his experiences with managing sales teams and tracking performance measurement to candidly bring you the things he’s learned, and more importantly, what actually works. 

Cassie and Craig go over: 

  • Why sales performance measurement is important
  • Metric planning and where to start
  • How to track sales metrics and performance measurement 

*In this episode, Craig and Cassie reference our report with Sales Management Association. In this report, we uncover sales organizations’ performance measurement approaches for financial outcomes, activity measurements, as well as adjustments made in response to the global pandemic. Check out the report here.

You can find this interview, and many more like it, by subscribing to the Ascent Cloud Table Talks podcast on Apple Podcasts and Spotify.

Craig Bickley

SVP of Sales

Craig Bickley serves as Senior Vice President of Sales at Ascent Cloud, overseeing sales management and operations for the leading Performance Management SaaS solution. He brings over 20 years of sales leadership, consulting, and strategic development knowledge aimed at leading technology businesses to grow revenue and enhance the B2B sales experience.

Prior to the merger of Geopointe and LevelEleven into Ascent Cloud, Craig served as both SVP of Sales at Geopointe, a Geo-Location solution and VP of Sales at LevelEleven, a Sales Performance solution. Before that, he was Vice President of New World Systems (acquired by Tyler Technologies), a leading provider of end-to-end information management solutions and services for local governments. Previously, he served as President of CDI Technology, LLC, a leading regional supplier of information technology to the Hospitality Industry. Throughout his career, Craig has held various leadership positions focused on driving sales strategy and market development.

Craig received a Bachelor of Arts degree in Business Administration from Michigan State University.

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